Central Staff Memo

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Page 1 of 8 August 13, 2026 M E M O R A N D U M To: Human Services, Labor, and Economic Development Committee From: Tamaso Johnson and Jasmine Marwaha, Analysts Subject: Fair Pricing and Trans

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d provide authority to the City Attorney’s Office to investigate violations of Chapter 7.35, and file civil actions in court to enforce compliance, with civil penalties of up to $3,000 per violation and up to $10,000 for each subsequent violation per aggrieved party, as well as liquidated damages of up to $10,000. The legislation may also be enforced by private

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Attorney’s Office to investigate violations of Chapter 7.35, and file civil actions in court to enforce compliance, with civil penalties of up to $3,000 per violation and up to $10,000 for each subsequent violation per aggrieved party, as well as liquidated damages of up to $10,000. The legislation may also be enforced by private right of action, with similar

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nforce compliance, with civil penalties of up to $3,000 per violation and up to $10,000 for each subsequent violation per aggrieved party, as well as liquidated damages of up to $10,000. The legislation may also be enforced by private right of action, with similar penalties, capped at $1 million, as well as liquidated damages. A private right of action may only

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violation per aggrieved party, as well as liquidated damages of up to $10,000. The legislation may also be enforced by private right of action, with similar penalties, capped at $1 million, as well as liquidated damages. A private right of action may only be pursued against grocery businesses if the business owns or controls more than 25 establishments in

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sion. Central Staff’s understanding is that the possibility of a state bill passing in the legislature is part of the reason why CB 121267 would have a delayed effective date of September 1, 2027. If a state bill passes, it may necessitate administrative rulemaking to make clarifications, require Council to adopt further legislation to conform to state regulations, or pr

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goods based on individual consumer data analysis 2. Use of "surge pricing"-- increasing price based on demand or willingness to pay 3. Use of electronic shelf label until January 1, 2030 Uniform discounts based on disclosed eligibility criteria, and available to all customers who meet the criteria. "Grocery establishment[s] 15,000 sq ft or larger, and pr